Are Big Boxes Grabbing Your Market Share? What Can You Do?

Thursday, Sept. 5  |  12:30pm

Presented by Jesse McKnight and Travis Sexton

In today's competitive market, it is difficult for independent fuel and convenience operators to compete against the big box stores with fuel stations. We will discuss strategies to deal with these competitors such as building community alliances, engaging elected officials, and communicating with your customers. We will also provide tools on how to track competitor's efforts to infiltrate into your market.

JESSE MCKNIGHT is a founding partner of Land Use Strategies, LLC – a public relations, government affairs, and campaign strategy firm. He works at the crossroads of political consulting, lobbying, grassroots organizing and land use politics. Jesse has led teams to win state political campaigns, adapted campaign strategies and tactics to win community support for major development projects and won referendum campaigns against sophisticated environmental and special interest groups. He previously served for eight years as state director and as campaign director for the late U.S. Senator Wendell H. Ford (D-Kentucky). He received a BA from University of Kentucky and his MBA from St. Mary’s College.

TRAVIS SEXTON is a founding partner of Land Use Strategies, LLC – a public relations, government affairs, and campaign strategy firm. He brings 17 years of political and land use experience, having developed and executed successful strategic campaigns for clients throughout the Western U.S. Travis specializes in grassroots organizing, strategic communications, political consulting, social media advocacy, and message development. He has managed complex land use campaigns for clients encountering varying degrees of political, community, CEQA, and planning/zoning related issues during the entitlement process. He received his MBA from Pepperdine University, and BA/BS degrees from the University of Colorado at Boulder.