Rozga Business Solutions
Ieva Grimm, owner and president of SYNERGE is a convenience industry insider for over 15 years. She spends her time working side-by-side with retailers helping drive profitability, growth and innovation.
Prior to founding SYNERGE Ieva was a Senior Director of Education Services at NACS and spent over 13 years at Sheetz, Inc. leading consumer insights and market research. However, it was Ieva’s deliberate move from corporate offices to a 2 ½ year hands-on, store-level operations venture with Sheetz that fuels her passion for the opportunities in the convenience industry today.
Tammy Rozga, owner of Rozga Business Solutions is a seasoned C-Store operations and project management professional. She has spent 23 years working in the industry with 7-Eleven, Inc. and Crown Central Petroleum in a variety of leadership roles. Her experience allowed her to work closely with franchisees, dealers, and corporate store operators to drive revenue, margins, and total operating income. Tammy takes a store specific approach analyzing the trade area, demographics, and then tailors the product assortment to match the needs of the customer. Developing a data driven floor plan to include product: space to sales, placement, availability, and pricing are critical to her success. Her ability to take an unbiased analysis of the people, process, and overall operational current situation allow her to provide honest feedback and action plans that lead to significant financial growth.
Tammy has extensive experience in small box remodels with over 200 projects completed on schedule and budget. She has brought innovation and simplicity to the project floor plans building in operational efficiencies. Delivering quality reimaging projects have enabled business owners to remain relevant and continue to compete in their market space. Finally, Tammy earned her MBA with a specialization in Project Management at Ashford University in 2012. Together, her extensive background and education have positioned her to pursue her passion to help others achieve their goals!